Minimum Advertised Pricing Protect Brands and Retailers

MAPs are minimum advertised prices set by the brand, and agreed upon by retailers, below which products cannot be legally advertised. Brands follow MAP policies to ensure retailers are maintaining sufficient margins to support their products with a high level of service and presentation. Unfortunately, retailers often break the minimum advertised price agreements. This causes problems for both the brand’s integrity and competitors who can’t compete against unjust pricing.

Affirmed by The Supreme Court

In July, 2007, the Supreme Court ruled in the case of Leegin Creative Leather Products, Inc v. PSKS, Inc., in favor of the right of vendors to establish minimum prices, below which retailers may not advertise. This affirmation of legitimacy by the United States Supreme Court was a huge victory for many modern brands and retailers/vendors, eager to protect the integrity of their brand and their company’s image and products. While the Supreme Court ruling made it legal to set minimum advertised pricing, the enforcement of the ruling is still a challenge, even years later. MAPtrackers mission is to help make it easy and effective for both brands and retailers to track their products in the market and enforce MAP policies when MAP violations occur.